AGENDA 2022

08:00 – 09:00

Event registration/ check-in / welcome coffee offered by Lavazza and Cecchetto

09:00 – 09:20

Institutional welcome

Michele Foletti

Mayor

Città di Lugano

Stefano Rizzi

Director of the Economics Division at the Department of Finance and Economics – DFE

Canton Ticino
09:20 – 09:40

From Vision to Reality: Lugano – The Lifestyle Tech Hub of Europe

Carlo Terreni

President

Dagorà
09:40 – 10:00

The challenge of innovation: open innovation, consumer insight, research & design thinking at the service of the consumer

Federica Padoa

Global Brands & Portfolio Director Artsana

Artsana
10:00 – 10:25

The results of technical innovation applied to customers’ interactions

Luca Pastorino

Area Vice President & Head of Clouds

Salesforce

Miguel Requejo

CIO

Patrizia Lazzaro

Vice President Global E-commerce

10:25 – 11:00

Coffee break offered by Lavazza & Cecchetto

11:00 – 11:20

An introduction to Metaverse and Immersive commerce

Emma Gourdelier

Senior Manager

Accenture

Michele Raballo

Managing Director

Accenture
11:20 – 12:20

Strategic Investment Culture: how to strike a balance between profitability and innovation

Ana Maria Montero

Moderator

Antonio Gatti

Managing Principal

Investindustrial

Emanuele Carpanzano

Director of Research, Development and Knowledge Transfer

SUPSI

Fabienne Le Tadic

Group Chief Strategy and Compliance Officer

Valmont

Paolo Caruso

VP HR EMEA

VF International
12:20 – 12:30

To be unveiled

Ana Maria Montero

Moderator

12:30 – 14:00

Networking Lunch

Green Room

Moderated by
ANA MARIA MONTERO

14:00 – 14:20

Customer Centricity for Luxury Retail Transformation

Alessio Ruffini

Managing Director

Accenture

Ennio Fontana

General Manager

Roberto Cavalli
14:20 – 14:40

Digital Supply Chain: from the Style Office to the Metaverse

Lino Zompetti

Group CIO

Gruppo Florence

Marco Milioli

CMO

Hyphen Group
14:40 – 15:00

Delivering premium E-commerce experience in a changing world

Assia Belkhodja

Head of e-Retail and Fashion

DHL Express Europe

Sacha Prost

Co-Founder/CEO

8-js
15:00 – 15:20

Crypto payments and blockchain experience in PHILIPP PLEIN

Giuseppe Lillo

Senior Account Executive

Salesforce

Sergey Mityagin

Chief Operations Officer

PHILIPP PLEIN
15:20 – 15:50

Networking break

15:50 – 16:10

Apparel industry, the journey from linear to circular economy

Paolo Pezzin

Senior Material Manager

Napapijri
16:10 – 16:30

Please don’t buy: engaging with Gen Z

Davide Guzzetti

Managing Director

Loomish

Dragana Andjic

Chief Digital Officer

Twinset
16:30 – 16:50

Sustainability, success case of the digitalization in a global supply chain

Massimo Castellari

Head of Planning, Program and Digitalization Supply Chain

Stone Island Sportswear Company S.P.A.
16:50 – 17:20

The Sustainability Transformation Journey: From ecommerce to operations

Bhavesh Naik

Global Supply Chain Officer

Woolrich

Davide Guzzetti

Managing Director

Loomish

Fabrizio Viacava

Chief Digital Officer

Simone Pedrazzini

Director

Quantis

Blue Room

Moderated by
MARTINA DALLA VECCHIA

14:00 – 14:10

Ticino, Switzerland – The Home of Guess Europe

14:10 – 14:40

Lugano, The Lifestyle Tech Hub of Europe

Francesco De Maria

Managing Director

Accenture

Gabriele Amadò

Responsabile Corporate Clients UBS area di mercato Ticino 2

UBS

Pietro Poretti

Director of the Economic Promotion Division

Città di Lugano
14:40 – 15:00

Highlights on the fiscal environment to operate business in ICT and Lifestyle sector

Marco Martini

Corporate & Tax Advisor

PM Consulenze SA
15:00 – 15:20

Hybrid Innovation Hub: Microsoft and Logitech collaboration

Calin Turcanu

COO

Microsoft

Enrica Russo

Head of Strategic Alliances, Microsoft (Europe C&E)

Logitech
15:20 – 15:50

Networking Break

15:50 – 16:10

Swiss marketplaces: customers, trends & outlooks

Alessia Quaglia

Managing Director alibis.ch

SMG Swiss Marketplace Group AG (former TX, scout24)
16:10 – 16:30

Ticino, your innovation hub in the heart of Europe

Luca Nonella

Economic consultant

Canton Ticino
16:30 – 16:50

myDoctor’s Lifestyle – Bio-Behavioral Feedback for LifeStyle Support

Francesca D. Faraci

Senior Lecturer & Researcher, Head of BSP Unit – Institute of Digital Technologies for Personalized Healthcare SUPSI

SUPSI

Mirjam Rodella Sapia

MD, MPH

Uniti Health Services Sagl
16:50 – 17:10

Two Years of Change: From Multi to Omnichannel and the start of personalization

Marco Massara

Omnichannel Director

Prénatal

Nadzeya Kalbaska

Senior researcher and lecturer

Purple Room

Moderated by
JULIE ARLIN

14:00 – 15:00

Experience Based Innovation in Lifestyle Industries

Gabriele Nofrini

Head of Ecommerce

Groupe SEB

Giovanna Melillo

Managing Director

Accenture

Manuel Linder

Senior Digital Strategist & Innovation Manager

Migros

Matteo Margini

Group eBusiness Director

Design Holding SPA

Sauro Mariani

Sales & Marketing Director

SAN DOMENICO HOTELS S.R.L.
15:00 – 15:20

Surfing customer relationships in the new age of experience: a fireside chat with Breitling and Merkle

Antonio Carriero

Chief Digital & Technology Officer

Breitling

Roberto Galdo

DACH Salesforce Service Line Leader

Merkle
15:20 – 15:50

Networking Break

15:50 – 16:10

Digital transformation B2B in Professional Beauty: here’s what I learnt

Raffaele Masi

Global Head of eCommerce

Wella
16:10 – 16:30

Unified commerce & data monetization: the Design Holding experience

Matteo Bianchini

CDO

Design Holding SPA

Sergio Scornavacca

Director Industrial Market

Minsait, an Indra Company
16:30 – 16:50

Design and digital experience. The B&B Italia case history

Tommaso Vincenzetti

Marketing Director at B&B Italia SpA

16:50 – 17:10

How does the store better serve your omnichannel customer

Pamela Wolf

Consumer Goods Industry Leader EMEA

Salesforce

Red Room

Moderated by
JELENA TASIC PIZZOLATO

14:00 – 14:20

Efficient collaboration between startups and corporates

Daniel Koch

Senior Project Manager Innovation

Migros Industrie
14:20 – 14:40

How Xtrawine tackles all their payment challenges thanks to Checkout.com

Federico Barbieri

Senior Sales Manager Europe

Check Out

Luca Mazzanti

Director

Xtrawine Swiss
14:40 – 15:00

Building the world’s premier bartender eco-system

Mette Stannow

Managing Director Wire Stone – Part of Accenture Interactive

Accenture
15:00 – 15:20

How Barilla are accelerating online performance around the world

Guy Keeling

Vice President Global Digital Commerce

Barilla
15:20 – 15:50

Networking break

15:50 – 16:10

How to strengthen consumer relationship through rewarding omnichannel program and partner/clients integration: App Piacere Lavazza and Delight Plan

Laura Ventura

Digital Marketing Manager

Lavazza
16:10 – 16:30

Digital Sustainability Strategy for a DMO: The Ticino Turismo case study

Angelo Trotta

Director

Ticino Turismo
16:30 – 16:50

Biometrics Based Customer Experience

Luca Pronzati

Chief Business Innovation Officer

MSC Cruises S.A.
16:50 – 17:10

The Future of Travelling: From Urban Air Mobility Acceleration to Metaverse

Flavio Ghiringhelli

Country Manager Italy

Emirates