Full Agenda – LifeStyle Innovation Day



08:00 - 09:00

Event registration/ check-in / welcome coffee offered by Lavazza and Cecchetto

09:00 - 09:20

Institutional welcome

Michele Foletti

Mayor | Città di Lugano

Stefano Rizzi

Director of the Economics Division at the Department of Finance and Economics – DFE | Canton Ticino

09:20 - 09:40

From Vision to Reality: Lugano – The Lifestyle Tech Hub of Europe

Carlo Terreni

President | Lifestyle-Tech Competence Center

09:40 - 10:00

The challenge of innovation: open innovation, consumer insight, research & design thinking at the service of the consumer

Federica Padoa

Global Brands & Portfolio Director Artsana | Artsana

10:00 - 10:25

The results of technical innovation applied to customers’ interactions

Luca Pastorino

Senior Regional Vice President & Head of E-Commerce | Salesforce

Miguel Requejo

CIO | Guess

Patrizia Lazzaro

Vice President Global E-commerce | Guess

10:25 - 11:00

Coffee break offered by Lavazza & Cecchetto

11:00 - 11:20

An introduction to Metaverse and Immersive commerce

Emma Gourdelier

Senior Manager | Accenture

Michele Raballo

Managing Director | Accenture

11:20 - 12:20

Strategic Investment Culture: how to strike a balance between profitability and innovation

Ana Maria Montero

Moderator | Ana Maria Montero

Antonio Gatti

Managing Principal | Investindustrial

Emanuele Carpanzano

Director of Research, Development and Knowledge Transfer | SUPSI

Fabienne Le Tadic

Group Chief Strategy and Compliance Officer | Valmont

Paolo Caruso

VP HR EMEA | VF International

12:20 - 12:30

To be unveiled

Ana Maria Montero

Moderator | Ana Maria Montero

12:30 - 14:00

Networking Lunch




14:00 - 14:20

Customer Centricity for Luxury Retail Transformation

Alessio Ruffini

Managing Director | Accenture

Ennio Fontana

General Manager | Roberto Cavalli

14:20 - 14:40

Digital Supply Chain: from the Style Office to the Metaverse

Lino Zompetti

Group CIO | Gruppo Florence

Marco Milioli

CMO | Hyphen Group

14:40 - 15:00

Delivering premium E-commerce experience in a changing world

Assia Belkhodja

Head of e-Retail and Fashion | DHL Express Europe

Sacha Prost

Co-Founder/CEO | 8-js

15:00 - 15:20

Crypto payments and blockchain experience in PHILIPP PLEIN

Giuseppe Lillo

Senior Account Executive | Salesforce

Sergey Mityagin

Chief Operations Officer | PHILIPP PLEIN

15:20 - 15:50

Networking break

15:50 - 16:10

Apparel industry, the journey from linear to circular economy

Paolo Pezzin

Senior Material Manager | Napapijri

16:10 - 16:30

Please don’t buy: engaging with Gen Z

Davide Guzzetti

Managing Director | Keros Digital SA

Dragana Andjic

Chief Digital Officer | Twinset

16:30 - 16:50

Sustainability, success case of the digitalization in a global supply chain

Massimo Castellari

Head of Planning, Program and Digitalization Supply Chain | Stone Island Sportswear Company S.P.A.

16:50 - 17:20

The Sustainability Transformation Journey: From ecommerce to operations

Bhavesh Naik

Global Supply Chain Officer | Woolrich

Davide Guzzetti

Managing Director | Keros Digital SA

Fabrizio Viacava

Chief Digital Officer |

Simone Pedrazzini

Director | Quantis



14:00 - 15:00

Experience Based Innovation in Lifestyle Industries

Gabriele Nofrini

Head of Ecommerce | Groupe SEB

Giovanna Melillo

Managing Director | Accenture

Manuel Linder

Senior Digital Strategist & Innovation Manager | Migros

Matteo Margini

Group eBusiness Director | Design Holding SPA

Sauro Mariani

Sales & Marketing Director | SAN DOMENICO HOTELS S.R.L.

15:00 - 15:20

Surfing customer relationships in the new age of experience: a fireside chat with Breitling and Merkle

Antonio Carriero

Chief Digital & Technology Officer | Breitling

Roberto Galdo

DACH Salesforce Service Line Leader | Merkle

15:20 - 15:50

Networking Break

15:50 - 16:10

Digital transformation B2B in Professional Beauty: here’s what I learnt

Raffaele Masi

Global Head of eCommerce | Wella

16:10 - 16:30

Unified commerce & data monetization: the Design Holding experience

Matteo Bianchini

CDO | Design Holding SPA

Sergio Scornavacca

Director Industrial Market | Minsait, an Indra Company

16:30 - 16:50

Design and digital experience. The B&B Italia case history

Tommaso Vincenzetti

Marketing Director at B&B Italia SpA | B&B Italia SPA

16:50 - 17:10

How does the store better serve your omnichannel customer

Pamela Wolf

Consumer Goods Industry Leader EMEA | Salesforce




14:00 - 14:20

Efficient collaboration between startups and corporates

Daniel Koch

Senior Project Manager Innovation | Migros Industrie

14:20 - 14:40

How Xtrawine tackles all their payment challenges thanks to Checkout.com

Federico Barbieri

Senior Sales Manager Europe | checkout.com

Luca Mazzanti

Director | Xtrawine Swiss

14:40 - 15:00

Building the world’s premier bartender eco-system

Roberto Crapelli

Managing Partner | QuadrivioGroup

Mette Stannow

Managing Director Wire Stone – Part of Accenture Interactive | Accenture

15:00 - 15:20

How Barilla are accelerating online performance around the world

Guy Keeling

Vice President Global Digital Commerce | Barilla

15:20 - 15:50

Networking break

15:50 - 16:10

How to strengthen consumer relationship through rewarding omnichannel program and partner/clients integration: App Piacere Lavazza and Delight Plan

Laura Ventura

Digital Marketing Manager | Lavazza

16:10 - 16:30

Digital Sustainability Strategy for a DMO: The Ticino Turismo case study

Angelo Trotta

Director | Ticino Turismo

16:30 - 16:50

Biometrics Based Customer Experience

Luca Pronzati

Chief Business Innovation Officer | MSC Cruises S.A.

16:50 - 17:10

The Future of Travelling: From Urban Air Mobility Acceleration to Metaverse

Flavio Ghiringhelli

Country Manager Italy | Emirates




14:00 - 14:10

Ticino, Switzerland – The Home of Guess Europe

Ugo Boveri

VP Finance International Guess & VP LTCC | Guess

14:10 - 14:40

Lugano, The Lifestyle Tech Hub of Europe

Francesco De Maria

Managing Director | Accenture

Gabriele Amadò

Responsabile Corporate Clients UBS area di mercato Ticino 2 e membro di comitato presso Startup Academy (Schweiz). | UBS

Pietro Poretti

Director of the Economic Promotion Division | Città di Lugano

Ugo Boveri

VP Finance International Guess & VP LTCC | Guess

14:40 - 15:00

Highlights on the fiscal environment to operate business in ICT and Lifestyle sector

Marco Martini

Corporate & Tax Advisor | PM Consulenze SA

15:00 - 15:20

Hybrid Innovation Hub: Microsoft and Logitech collaboration

Calin Turcanu

COO | Microsoft

Enrica Russo

Head of Strategic Alliances, Microsoft (Europe C&E) | Logitech

15:20 - 15:50

Networking Break

15:50 - 16:10

Swiss marketplaces: customers, trends & outlooks

Alessia Quaglia

Managing Director alibis.ch | SMG Swiss Marketplace Group AG (former TX, scout24)

16:10 - 16:30

Ticino, your innovation hub in the heart of Europe

Luca Nonella

Economic consultant | Canton Ticino

16:30 - 16:50

myDoctor’s Lifestyle – Bio-Behavioral Feedback for LifeStyle Support

Francesca D. Faraci

Senior Lecturer & Researcher, Head of BSP Unit - Institute of Digital Technologies for Personalized Healthcare SUPSI | SUPSI

Mirjam Rodella Sapia

MD, MPH | Uniti Health Services Sagl

16:50 - 17:10

Two Years of Change: From Multi to Omnichannel and the start of personalization

Marco Massara

Omnichannel Director | Prénatal

Nadzeya Kalbaska

Senior researcher and lecturer | USI - Universita' della Svizzera italiana