Andrea Franchi is the Global Director of Digital Wholesale Solutions, which within the Wholesale Customer Experience of adidas and, with responsibilities across all the global markets, translate the global strategy and priorities into outstanding Sales experiences. He is a passionate decision-maker with extensive international expertise both in B2C and B2B sectors, including eCommerce, customer and consumer experience, Digital marketing and Digital growth strategies. With over 20 years in the Digital domain, Andrea has a proven track record working with international brands like adidas, VF, and Vodafone. Andrea is also a full distance triathlete, fanatic cyclist and free-time sailor.