Bożena Nawara-Borek is a global digital and eCommerce leader with over 15 years of experience driving growth and digital transformation across top-tier companies. Currently serving as Global Digital Business Acceleration Lead at Bayer, she has led global strategies in eCommerce, CRM, and digital marketing, delivering measurable business impact across multiple regions. Bożena’s expertise spans eCommerce strategy, customer engagement, digital shelf optimization, and AI-driven innovation. Her leadership track record includes senior roles at Swarovski, Carrefour, and Allegro, where she consistently scaled digital operations and built high-performing, cross-functional teams.