Carsten Trenz is Vice President for Digital in EMEA at VF International, based in Stabio, Switzerland. He is the digital and technology leader for all VF brands (Vans, Timberland, The North Face, Napapjiri, Dickies, Eastpak, Altra etc) in EMEA responsible to drive all regional initiatices across digital commerce, retail, partnership and marketplace models, data and analytics as well as B2B capabilities. Carsten has been instrumental in integrating digital and physical retail environments, enabling seamless consumer experiences across various touchpoints and held various leadership positions across business and technology teams over his 20 years career in VF. Before joining VF Corporation, he has been a consultant in various software companies focusing on product management and presales within the fashion and retail industry. My focus of the next 6 month will be to lead the VF business transformation from a technology and digital perspective for the EMEA region focusing on agility and speed with a focus on Digital Channels with GenAI at the center of everything we do.