Claire Deschamps is leading the Marketing at ASSOS of Switzerland, a premium cycling apparel brand made in Switzerland with a Global presence across Europe, US, LATAM and Asia. ASSOS differentiates itself with an innovative and technologic vision of cycling as well as elegant collection aesthetics. Claire comes from 20 years of experience in Marketing, in both mass and selective brands in multiple geographies. She has, amongst her background, Colgate and Unilever, where she worked on numerous categories such as Food, Personal Care, Home Care and Oral Care.  Before joining the Sports industry, she worked as Global Brand Director in Luxury Skin Scare for Laboratoires Filorga. Claire is an outdoor sports lover; practicing alpinism & bouldering for the past 15 years and promoting a local mountain guides community in Corsica.