Dr Daniela Massaro is Country Manager for Mastercard in Switzerland since June 2018. In this role, she is responsible for the further development of Mastercard’s business in Switzerland and drives product innovations, the digital strategy and branding, among other things. She has extensive experience in the financial sector, with particular expertise in marketing, sales, product management, partner management and research. Before joining Mastercard, she worked for eight years as Head of Acquisition, Business Development & Strategic Sales for the credit card company Swisscard AECS. Previously, she worked for UBS in Zurich and London and GE Money Bank, among others. Daniela holds a PhD in business administration from the University of St. Gallen.