Dzenita Hasic is a seasoned Digital Product Owner and People Lead at BESTSELLER, bringing extensive experience in e-commerce and software engineering. She specializes in steering digital transformation projects, from strategic inception through successful implementation, with a keen focus on maximizing online sales and enhancing customer experience across digital platforms. Her expertise includes aligning cross-functional teams, empowering users, and translating complex digital strategies into tangible business outcomes. Passionate about leveraging technology to drive sustainable growth, Dzenita is dedicated to enabling businesses to thrive in a dynamic e-commerce landscape.