Since 1997, driven by a passion for innovation, I have been part of a pioneering team tasked with evaluating the launch of an IT consulting company in Switzerland, focused on the thriving fashion industry in Ticino. In 2001 I participated in the creation of Sowre SA, a bold startup with the mission of expanding IT consulting internationally. Today, not only am I one of the Shareholders, but also occupy the positions of Business Developer and Sales Manager. Currently, Sowre Sa is a reference partner for technological innovation for numerous clients in various industry sectors, for instance Fashion and Luxury, Insurance, Transport and Logistics and Food and Beverage. Important partnerships with leading companies such as Deda Stelath, Centric Software, Ibm, Saleceforce and SAP make Sowre a leading company for the management of complex integration projects. In 2013, I co-founded BS4 SA, which owns a cutting-edge AI-based IoT solution for customer analytics in retail spaces with many installations worldwide. Today, I serve as CEO.