Karina is the Co-CEO of namuk, the Swiss brand on a mission to get kids off screens and into nature – one adventure-proof outfit at a time. Equipping the next generation of explorers with premium-quality, sustainable outdoor clothing distributed in Europe and the US, namuk believes that #itsbetteroutside. With 15 years of experience across M&A, Pricing, Marketing, and General Management in Fashion and FMCG, Karina has led turnarounds and growth initiatives in on- and offline retail. Before joining namuk, she served as Managing Director of Fogal of Switzerland and shaped the Supermarket category at Switzerland’s largest e-commerce player, Digitec Galaxus, as Leader Category Management. Karina holds a BA in Management & Economics from the University of Zurich and an MSc in International Management from HEC Lausanne.