Laura Benedettino is a Business Executive with 15+ years experience in Digital, Marketing and Retail management in sport & outdoor, lifestyle and luxury industry.

She has covered roles as manager, C-level and advisor working with Private Equity funds and has been pivotal in setting up, transforming and scaling up global DTC businesses through innovation, technology and omnichannel customer centric approach.

Laura currently leads the Digital business unit at Dainese, leading brand in protective equipment and technical gear for dynamic sports. Her main goal short term goal is to accelerate company transformation and boost efficiency and productivity by expanding group brands purpose visibility, improving customer experience and increasing loyalty.