Luca Pascucci, Digital Sales Innovation Manager at Bestseller, is a pioneer and key stakeholder in the Digital Showroom project and its global development within the company. He has over eight years of experience in digital innovation, with five dedicated to driving digital transformation in wholesale fashion. After leading the the Name It brand in its global digital journey, he is now focusing on the Digital Transformation of all Bestseller brands in the South Region (France & Italy), helping improving and innovating the customer experience in the showrooms, while reducing the usage of physical samples.