Luca Tonello has over twenty years of experience in IT sales, gained through both large corporations (such as Xerox and Oracle) and small startups. He has extensive technological expertise, covering ERP systems, outsourcing, and cloud apps. His deep knowledge of the fashion market allows him to understand its needs and provide comprehensive consulting to industries looking to grow globally. At Deda Stealth, he joined as Sales Director, contributing over the years to the spread of the Stealth Platform product across most iconic luxury brands. Today, as CEO, he is responsible for defining and executing the company’s growth strategy both in Italy and globally. Since 2021, he has also served as CEO of the London-based company Zedonk Ltd, and since 2025, he has been the president of the newly acquired Dispell Magic, distributor of the Competitoor platform.