Martino Scabbia Guerrini
Executive Vice President, Global Chief Commercial Ofﬁcer and President Emerging Brands
An experienced manager, with an international career spanning more than 30 years in the lifestyle apparel and fashion industries, and a passionate mentor of young talents, Martino Scabbia Guerrini serves as the Chief Commercial Ofﬁcer for VF overseeing the go-to-market execution for all VF brands across all markets, as well as its Emerging Brands platform and strategy at a global level, including: Altra , Eastpak , icebreaker ,JanSport , Kipling , Napapijri and Smartwool.
In 2018 he also became a member of VF Corporation’s global Executive Leadership Team.
His clear vision about design, sustainable products, compelling brand narrative, marketplace transformation and integration, as well as organizational design and talent development, is all centred around the consumers’ and customers’ agenda. This vision has allowed him to successfully drive, for many years and through multiple disruptions, the growth of VF’s brands and the regional platform business model.
Martino started his journey in VF in 2006. Committed to mentoring and teaching younger generations, for over ten years now he has given lectures in the postgraduate programs at Domus Academy Milan (Fashion), Polytechnic University of Milan (Industrial Design) and Luiss University of Rome (Economics).
Martino holds a master’s degree in Economics and Political Science from the Universitá Cattolica del Sacro Cuore, Milan, Italy, with a Bachelor of Science degree in Marketing.