Massimo Marconi, Euromed Geo Leader at Centric Software, is responsible for driving sales and strategy across South-Eastern Europe. With over 20 years of experience in leading companies in Product Lifecycle Management (PLM) and the Fashion & Apparel industry, Massimo is a seasoned Business and Transformation Leader. He specializes in leading cross-functional teams, driving digital transformation, aligning IT with business objectives, and overseeing regional budgets and operations. Known for his strong passion for innovation, Massimo excels in understanding business operations, building and leading high-performance teams, improving financial performance, enhancing customer engagement, and managing change across local, regional, and global levels.