Mette is a Managing Director with Accenture Song in Geneva. She leads Generative AI for Marketing in EMEA. She is an experienced keynote speaker on The Future of Marketing and Artificial Intelligence, Emerging technology topics like Mixed and Extended reality, Design Thinking, Innovation and Digital Transformation,. Always at the forefront of new technologies, she has the ability to speak broadly about the rise of AI, the use of AI and GenAI in marketing, plus implications for companies and individuals. She combines a strong storytelling approach with use cases and demos to engage the audience. A lifelong marketer with experience both client and agency side, Mette has a deep understanding of all aspects of marketing with a creative strategy and execution focus. She has worked in industries as diverse as luxury, consumer goods, finance, sport and IT. Mette has a Bachelor of international business from Copenhagen business school and a Master of Communications and Advertising from University of Technology Sydney.