Professor Hofstetter is Professor of Executive Education and Marketing at the University of St. Gallen. Before he was a Professor of Marketing and Institute Director at the Faculty of Economics and Management of the University of Lucerne and Associate Professor at the Università della Svizzera italiana (USI). He visited the Wharton School and Stanford University among others as part of his research. Professor Reto Hofstetter received a PhD, MA, and BA in business administration and economics from the University of Bern Switzerland, and also a BA in computer science from the University of Applied Sciences of Bern. Professor Hofstetter’s current research focuses on digital consumer behavior, AI in Marketing, crypto-marketing, NFTs, social media, influencer marketing, crowdsourcing, open innovation, digital self-presentation, -reporting and disclosure. His research has been published in top-tier academic journals, including the Journal of Marketing Research, Journal of Consumer Research, Management Science, the Proceedings of the National Academy of Sciences (PNAS), Journal of Business Ethics, International Journal of Research in Marketing, Marketing Letters, or the Journal of Product Innovation Management, among others, and has been repeatedly featured by Forbes, Harvard Business Review, or National Geographic. He teaches courses related to Marketing Management, Digital Marketing, Pricing, Quantitative Marketing, Marketing Analytics and AI/ML/Data Science. His teaching was recently recognized by the Crédit Suisse Best Teaching Award.