Rudolf Geiger (Director Central Europe) represents NewStore Unified Commerce helping Retail brands to connect their Online & Retail Business offering seamless shopping experiences by quickly rolling out modern Omnichannel Services incl. real-time inventory, Order & Inventory Management, mPOS /mobile Checkout, endless aisle, store fulfillment, clienteling etc. Before joining NewStore 2017 , Mr. Geiger was working 10 years for Demandware eCommerce (one of the leading global eCommerce Platforms) helping to build up the European Business. In 2016 Demandware was sold for US$ 2,8 Billion to Salesforce and is today known as Salesforce Commerce Cloud. Before joining Demandware (2007), Mr. Geiger held several Sales Management Roles in Germany and the USA @ NOVELL (Networks), SILVERSTREAM (Application Server), FILENET & WATERMARK (Document Management Workflow) Mr. Geiger, born in Innsbruck/Austria, has a degree from the Academy of Trade/Innsbruck / Austria, is married and has 2 children.