Sun Lee is a global e-business expert with over a decade of experience transforming fashion and luxury digital and omnichannel businesses worldwide. Holding an Executive MBA from Bocconi University, Sun excels at bridging global markets, driving significant growth in her collaborations. Passionate about future consumer trends, she has honed her DTC commercial expertise through work with digital commerce innovators. Her strategic approach to merging traditional luxury brand values with cutting-edge digital strategies makes her an indispensable asset in the evolving digital business landscape.