Tommaso Vincenzetti

Tommaso Vincenzetti


Marketing Director at B&B Italia SpA|B&B Italia SPA

After completing his studies in Economics and Commerce at the Catholic University of Milan and after having attended various specialization courses in marketing, communication and management control at SDA Bocconi, Vincenzetti began his professional career as International Marketing Manager. First in Warner Music Group and then in Sony Music.

In 2003 Tommaso Vincenzetti entered the media sector, where he gained experience in product marketing and communication.

The past years, he has contributed to the birth and promotion of important projects, such as the concept and launch of the Italian edition of Rolling Stone magazine.

In 2007 Vincenzetti received the unpublished “Italia Oggi Marketing Awards for Best Marketing Director”, established by the newspaper Italia Oggi. From 2007 to 2011, he was an honorary member of the Council of “CoolBrands”, in 2010 he won a Silver Lion in Cannes thanks to an advertising campaign developed together with the well-known creative agency D’Adda, Lorenzini, Vigorelli, BBDO.

Driven by the desire to undertake a new professional path in an innovative and constantly evolving sector such as technology linked to tourism, Vincenzetti joined as Marketing Director, Amadeus Italia  in February 2011. In November 2012 he assumed, in addition to the responsibilities of the marketing department, the position of Business Development Director. In the same years he was appointed vice president of Federviaggio, an association linked to Confcommercio.

In 2016 he was called by Dr. Mazzocchi, President of Editoriale Domus, among the main Italian publishing groups, as board member and Brand and International Director. Here he met some of the most interesting names in contemporary design and architecture, including Michele De Lucchi, David Chipperfield, Winy Maas and Alessandro Mendini.

At the beginning of 2020 he was called as Marketing Director in B&B Italia to manage marketing and digital innovation activities at an international level. B&B Italia is part of Design Holding, the most important high-end design group in the world, which includes Flos, Louis Poulsen, Fendi Casa, Arclinea and YDesign Group.

In November 2021 he was included in the Top 100 CMOs of Forbes Italia.

Tommaso Vincenzetti was born in Bolzano on 1 October 1973.

www.bebitalia.com


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16:30 - 16:50Design and digital experience. The B&B Italia case historyBlue
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