Lifestyle Innovation Day
AGENDA 2026
MONDAY MAY 18th 2026
LAC Center, Lugano – Switzerland
The speaker lineup and event schedule may be subject to change
Check-in & Welcome Breakfast
08:00 – 09:00Plenary/Green Room
Moderated by Ana Maria Montero
Institutional Welcome
09:00 – 09:15
The Convergence of Lifestyle, AI & Investments
09:15 – 09:30
Callimacus powers the new e-commerce of Brunello Cucinelli
09:30 – 09:50
Innosuisse – supporting you from vision to growth. The power of Innovation at Swijin
09:50 – 10:10
AI, Capital, Talent — Who’s Driving the Next Wave of Growth?
10:10 – 10:40
Networking Coffee Break
10:40 – 11:10green Room
AI, agents, algorithms: is the future of commerce written?
Moderated by Ana Maria Montero
Welcome by UBS
11:10 – 11:20
Beyond the Cart: Next-Gen Commerce & The Chloé Transformation
11:20 – 11:40
Agentic AI : The Frontier Firm Transformation
11:40 – 12:00
When Commerce Becomes Autonomous: The Rise of Agentic Retail
12:00 – 12:20
Design to Market with Live Story: From idea to experience at OVS
12:20 – 12:40
Lunch & Neworking
12:40 – 14:00Denim Hacking: How to Leverage Creativity and AI to Dominate E-commerce
14:00 – 14:20
Agentic Customer Journey: hands-on experience
14:20 – 14:40
Fashion meets Mass Market: the technology behind Carrera Jeans’ multichannel expansion
14:40 – 15:00
Framing ROI of the Digital Content Factory
15:00 – 15:20
Networking Coffee Break
15:20 – 15:50Quiet Power: Marketing Strategies for Iconic Brands
15:50 – 16:10
Think You Know Your Customer? From Gut Feel to Ground Truth: How AI Is Rewiring Marketing, CX, and Growth in Lifestyle
16:10 – 16:50
blue Room
Growing Beyond Outdoors: where innovation, experiences and stories shape a better future
Moderated by Alice Farella Monti
Welcome by Ticino Moda
11:10 – 11:20
Beyond the summit: Discovering mountains as a school of life
11:20 – 11:40
One Garment at a Time (OGAT): Building Assos’ Zero-Inventory Supply Chain
11:40 – 12:00
Running Vibram.com’s Global Roll-out. Expanding at Scale
12:00 – 12:20
Never Stop Playing: the retail experience as a cultural space
12:20 – 12:40
Lunch & Neworking
12:40 – 14:00Salomon: Brand Repositioning through Tech Innovation & Retail Transformation
14:00 – 14:20
The Art of Video in Luxury – Increasing Engagement and Unleashing the Power of Storytelling
14:20 – 14:40
The 100 years history and future of Norrøna
14:40 – 15:00
From Insights to Impact: How Performance Eyewear comes to Life
15:00 – 15:20
Networking Coffee Break
15:20 – 15:50Stories of Sustainability: Just Stories?
15:50 – 16:10
Artificial Intelligence for smart design of PFAS-free finishing
16:30 – 16:50
NEUNOI Sneakers: Rebuilding Kids Footwear as a Circular System
16:50 – 17:10
purple Room
Fuelling Swiss Innovation & Investments
Moderated by Bianca Bonetti
Welcome by Fondazione Agire
11:10 – 11:20
Lugano – Investments in Lifestyle & Hospitality
11:20 – 11:40
Training for Better Questions: The Architecture of Radical Innovation in Sportswear
11:40 – 12:00
ECAL & Cristallina Design: a collaboration on design and innovation
12:00 – 12:20
Your Brain is Your New Fitness: Building Cognitive Longevity
12:20 – 12:40
Lunch & Neworking
12:40 – 14:00Ticino: A Strategic Platform for Growth
14:00 – 14:20
HUGO BOSS TICINO: an Innovation Journey
14:20 – 14:40
AI Content: From Commodity to Strategic Asset. The OVS Case
14:40 – 15:00
UX & HCI in Fashion E-commerce: The Case of VF Corporation
15:00 – 15:20
Networking Coffee Break
15:20 – 15:50red Room
Beauty & wellbeing: rewriting formulas for the future
Moderated by Eleonora De Canio
