In the press conference on Wednesday 16 February 2022, the Federal Council announced the easing of containment measures for the spread of COVID-19, lifting most of the existing restrictions starting on Thursday 17th of February. It follows that Covid certificates are not required to access the event and it will no longer be mandatory to … Read more

Selling on Amazon and other marketplaces

Which strategies and data brands should know to succeed online Research shows that almost 1 online shopper out of 2 buys on marketplaces like Amazon, eBay and Zalando. What do brands need to successfully connect with their potential customers online? We asked this to Vito Perrone, CEO and founder of YOCABÈ.   Why most brands … Read more

Ahead of the game: 3 ways to make your Influencer Marketing more effective

Influencer Marketing (IM) is popular for a simple reason: it works. According to studies, 81% of consumers regularly purchase items after seeing them shared on social media, 60% of in-store shoppers are influenced by social media and blog posts and IM generates 11 times more ROI than traditional marketing methods. While these stats are certainly … Read more

Still trending for FashionTech 2020

It’s not headline news that the retail industry has undergone a seismic shift in recent years. Evolving technological trends plus changing consumer preferences have driven brands to adopt e-Commerce, omnichannel and personalization. However, given the saturation of the market, it seems likely that this year brands will start to look beyond the traditional e-shop towards … Read more

Blockchain: powerful applications for fashion

Despite often being equated with Bitcoin, blockchain technology is incredibly elastic. Solutions have been dreamt up for a whole range of sectors, which is not surprising given its value: the ability to independently verify, guarantee total transparency, and inability to be hacked. Ever spearheading the latest technological trends, the fashion industry has designed applications to … Read more

Innovation in FashionTech

Fashion is part of the daily air and it changes all the time, with all the events. You can even see the approaching of a revolution in clothes.”   Columnist Diana Vreeland’s remark about the nature of fashion expresses a deep and abiding truth about the industry – it’s an expression of people, of feelings … Read more