ABOUT
THE EVENT
Now in its 5th edition, Lifestyle Innovation Day is an exceptional opportunity to gain invaluable insight & knowledge as well as to create business opportunities with some of the leading brands in the sector, all focused on how innovation can give lifestyle brands competitive advantage.
Get your ticket now See the agendaSAVE THE DATE
TOP SPEAKERS 2026
ALREADY CONFIRMED
Dario Cardamone
VP Global Marketing
Gian Matteo Franzoia
Principal
Jarvis Macchi
Global Brand Director Persol
Raffaele Rossetti
President & CEO
Rossana Mastrosimini
Branded Retail Channel Director
Andrea Pezzoni
Chief Omnichannel Officer
Diego Baronchelli
DTC EMEA
SPONSORING LIFESTYLE
Position your brand at the center of innovation. Sponsoring Lifestyle Innovation Day gives you premium visibility, direct access to industry leaders, and opportunities to connect with decision-makers shaping the future of the lifestyle sector.
Become a sponsor
Platinum sponsors
Gold sponsors
Silver sponsors
Strategic partners
Under the patronage of
Media partners
PAST SPEAKERS
Victor Duran
CEO
Jan Cahlik
Team Lead Shop Management
Marco Ruffa
Marketing & Digital Transformation Director
Michele Bortolussi
Market Planning & Performance Director
Olga Burfan
Head of Global E-Commerce
Rosario Toscano
CEO & Co-Founder
BRAND ATTENDEES PAST & PRESENT EDITION
Business opportunities
AND EVENT THEMES 2026
The Dagorà ecosystem aims to support scalable innovation and put people at the center. During Lifestyle Innovation Day, as with all our endeavors, we bring together brands, tech companies, investors and start-ups for a stronger, more innovative LifestyleTech ecosystem.
AI superpowers
AI can empower social listening and data gathering capabilities, enabling brands to track consumer activities in-store, predict their needs, and visualize complex trends in real-time.
Collaboration platforms
Retailers are gaining confidence in the advantages of establishing collaborative platforms that encourage fast-testing and foster an innovative mindset among their teams.
Promoting agile culture
Shifting from traditional structures to more collaborative and cross-functional teams is key to fostering an open culture, promote knowledge sharing, and encourage employees to embrace change, agility, and continuous learning.
Investment and MA
The retail environment shows no signs of becoming less dynamic. We explore business strategy, investments and MA with funds, private equity and VCs to share their goals with our brands, tech suppliers and start-ups.
LAC Center
LUGANO
The LAC center was built by architect Ivano Gianola in 2015 on the site of the old Palace Hotel.
Notable for its imposing architecture and proximity to the lake, as well as hosting several international conferences each year (including the Dagorà Lifestyle Innovation Day), the LAC is home to a museum, theater and concert hall.
Visitors are welcomed by a 650 m3 foyer with large windows overlooking the lake and can feel entirely comfortable and at home in its commodious and well-serviced spaces.
Click map for directions
Get involved
LIFESTYLE INNOVATION DAY 2026
Previous editions of Lifestyle Innovation Day have drawn over 1000 guests from all around the world, including some of the industry’s top brands and retailers. Don’t miss it: get involved today.
MONDAY 18 May 2026
LAC LUGANO | SWITZERLAND
8:30 AM – 6:00 PM
LAC – Piazza Bernardino Luini 6, 6900 Lugano, Switzerland 8:30 AM – 6:00 PM