Andrea Negrini currently leads Digital Customer Experience for Timberland EMEA, where he focuses on scaling customer-centricity and driving measurable business impact across digital channels. With a background spanning digital strategy consulting, e‑commerce, and omni-channel transformation, Andrea has built deep expertise in accelerating business growth through technology, data, and customer insight. He began his career in traditional management consulting, moving through startups and later joining a digital strategy boutique—contributing to its journey from startup to successful exit. His experience is distinctly multi-disciplinary, combining strategic rigor with a pragmatic, execution-first mindset. Andrea has led complex digital transformation programs, launched and scaled digital initiatives, and delivered enterprise e‑commerce platforms for major retailers. Passionate about the intersection of customer experience, AI, and organizational design, Andrea strongly believes that technology is most powerful when it amplifies human insight and enables better decisions at scale. He is equally committed to building engaging, resilient workplace cultures that empower teams to innovate and perform.