Beth Norton is Senior Director of Global Brand & Content at Amplience, where she leads brand, content, and narrative strategy for a global commerce technology business. An industry speaker and event host, Beth regularly shares insights across ecommerce and SaaS communities, covering topics including brand-led growth, modern demand generation, search strategy, and the evolving trends shaping consumer behaviour and revenue. Known for her strategic mindset and global perspective, Beth combines deep market knowledge with a strong ability to anticipate trends and unlock growth opportunities. Having started her career as a founder, launching a fashion and lifestyle platform, Beth brings a unique blend of commercial instinct and storytelling to modern brand building. Her work sits at the intersection of brand, search, demand generation, and ecommerce growth, with a focus on helping businesses build brands that scale and compound in value globally.