Dom Carter is Founder & Strategy Director at Serotonin. Headquartered in the United Kingdom and with a growing presence within Ticino, Serotonin are a multiple award-winning, boutique end-to-end ecommerce agency that specialises in identifying incremental gains, acquiring new customers, and staying at the forefront of innovation within digital marketing, through testing new platforms, channels and features. Working with brands like ASSOS of Switzerland, Private White VC, SEASE, New & Lingwood, and many others – Serotonin has a track-record in delivering consistent year-on-year success for brands, scaling them into new markets and pushing the boundaries when it comes to creative solutions.

Dom is an age-group triathlete, passionate about the three disciplines, and hosts running events in Manchester, working with local businesses to build communities and raise money for charity.