Franziska Lerch is the Founder and CEO of OQUA, a Swiss premium vegan skincare brand based in Lugano. With over 20 years of experience in the cosmetics industry, including key roles at L’Oréal Switzerland, she brings deep expertise in product development, retail, and the dynamics of the international beauty market. OQUA was born from the vision of a brand that combines true scientific efficacy, premium aesthetics, and measurable environmental impact. The concept of “Gravity Zero Skincare” reflects this philosophy: products that weigh down neither the skin nor the environment, formulated with marine ingredients and Swiss Technology Award-winning peptides. Each product sold contributes CHF 3 to coral reef regeneration through rrreefs, a spin-off of ETH Zurich. 100% Swiss-made, vegan formulations dermatologically tested, with packaging made from 100% recycled glass. OQUA has received the Small Beauty Business Award and the Vegan Award. Franziska believes that the future of premium beauty lies in transparency, scientifically proven performance, and measurable environmental impact — not in greenwashing.