Giacomo is a digital director with over 10 years of experience, specializing in eCommerce operations with a focus on SAP Commerce. His expertise includes account management, deal origination, and solution design, with a proven track record in Industrial and B2B sectors. In the past four years, he has driven business growth and delivered tailored digital solutions. Giacomo also lectures on Lean Management and Lean Startup methodologies at Bocconi University and has authored a book on eCommerce and UX. He holds a second-level Master’s degree in Storytelling and Story Design, completed in 2022.