Giuseppe Lapenta
EMEA Marketing Director
As the Marketing Director for Wrangler EMEA at Kontoor Brands, I lead the development and execution of the brand’s marketing strategy across the region, with a focus on driving growth, engagement, and loyalty. I have 20 years of experience in marketing management for lifestyle apparel, footwear and sports brands. I am passionate about creating and delivering innovative and impactful marketing campaigns that connect with consumers and showcase the brand’s values, heritage, and vision. I have a strong track record of leading and collaborating with cross-functional teams to achieve successful results.

