Luisa Galindo Garzón heads marketing at Swijin, bringing a decade of international experience in strategic marketing and the sports industry. Her career includes leading high-impact marketing initiatives for major sporting events such as the Paris 2024 Olympic Games, as well as global communications work within the UN ecosystem at UNICEF in Geneva. Beyond her professional work, Luisa is a published author of two books, a former competitive rugby player, and a triathlete. As CMO, she combines her global sports experience, athlete’s mindset and storyteller’s instinct to build Swijin into a brand that female athletes trust, speaks authentically and pushes their performance further.