Marcel Schwob Marcel Schwob Senior Regional Manager More speakers Simeon L. ProbstPartner | PricewaterhouseCoopers AG›Rudolf GeigerDirector (Central Europe) | NewStore Omnichannel Retail›Marco BenasedoCIO & Board Member | BOGGI MILANO›Matteo MarginiCEO & Co-Founder | AXEPT›Lorenzo CantoniFull Professor & Director of the Institute of Digital Technologies for Communication | USI – Università della Svizzera Italiana›