Natascia Finocchiaro Maurino is the founder and creative director of Cristallina Design, a project born from the desire to explore matter as a cultural language, memory, and form of contemporary expression. Her work exists at the intersection of design, communication, and research, shaping projects that connect material, perception, and identity. Her education in communication through image development and in the psychology of images laid the foundation for a professional path developed across consultancy, design practice, and expressive research. Over time, she has worked in personal, professional, and corporate consultancy, deepening her understanding of the mechanisms through which image, visual language, and storytelling contribute to the creation of value, meaning, and positioning. In parallel, she gained experience in adult education, designing and leading programs focused on communication, perception, and identity. Her background gradually expanded to include expertise in marketing, branding, and project culture, with particular attention to the relationship between form, content, and strategy. This journey led to a personal approach in which design is understood not merely as form, but as a tool for relationship, storytelling, and cultural mediation. A method that integrates creative intuition, communicative awareness, and the ability to guide complex processes, from initial vision to realization. Cristallina Design emerges from this synthesis. Cristallina marble—the only marble quarried in Switzerland—becomes a narrative material, carrying time, origin, and identity. Through the project, matter is reinterpreted in a contemporary key and transformed into an aesthetic and cultural experience. Within the brand, Natascia Finocchiaro Maurino oversees the creative and conceptual direction, defines the project framework, and leads the dialogue with designers and partners. The collaboration with ECAL – École cantonale d’art de Lausanne is part of this ongoing research path, combining experimentation, project culture, and a strong focus on the symbolic value of material.