Olga Burfan Olga Burfan Head of Global E-Commerce More speakers Elena MarchioriDigital Innovation and Research Lead | Lugano Living Lab›Massimo MartiniVP Marketplace - Vans EMEA | VF Corporation, EMEA›Allegra ZilettiGlobal Head of Consumer Engagement | Triumph›Jan CahlikTeam Lead Shop Management | Ochsner Sport›Stefano RizziDirector of the Economics Division | Canton Ticino›