Raj Balasundaram is the Founder & CEO of Bayezon.AI and a leading voice in agentic commerce. With over two decades of experience, he has built AI platforms for global leaders including SAP Emarsys, SAP, and Verint, driving innovation in retail AI and customer engagement. He is now pioneering the next evolution of commerce through agentic platforms featuring an agentic storefront and agentic workflows that orchestrate the entire eCommerce journey end-to-end, from discovery and merchandising to conversion and checkout, in real time. His work with cosmetics brands, including Grace & Stella and a world-renowned beauty brand, has delivered measurable impact—boosting conversion rates by up to 3× and increasing average order value by 45% through highly personalized, intent-driven shopping experiences.