Silvia Di Gianfrancesco is a Senior UX Leader with extensive experience shaping digital products, services, and teams across international and Swiss organisations. Currently leading UX for VF Corporation in EMEA, she oversees experience design strategy for major global brands, driving customer‑centred innovation across complex e‑commerce ecosystems. Her work sits at the intersection of design, business, and technology, with a strong focus on translating user insights into measurable impact. With a background spanning UX design, product management, and design leadership, Silvia has built and scaled high‑performing teams, fostered strong cross‑functional collaboration, and embedded agile and lean design thinking into organisational cultures. She is particularly passionate about empowering designers, mentoring emerging talent, and helping teams grow with confidence and autonomy. At her core, Silvia believes that great design is not just about interfaces, but about creating meaningful, seamless experiences that connect people, products, and services. She brings a pragmatic, human‑centred perspective to every challenge, consistently balancing strategic vision with hands‑on execution.