Tatiana Gatinskaya is a global healthcare executive and entrepreneur with 15+ years of experience scaling MedTech and consumer health businesses across international markets. She has held senior leadership roles at Alcon, Novartis, Procter & Gamble where she managed multi-country P&Ls exceeding $500 million and consistently delivered double-digit growth while leading large-scale commercial and digital transformation. Tatiana has a strong track record of building and scaling complex organizations, navigating regulated healthcare systems, and driving innovation from strategy to commercialization. Her experience spans market access, strategic partnerships, and the design of new business models, including digital platforms deployed across international markets. Tatiana is the Founder & CEO of SITA, a Swiss neurotechnology company, building the first Brain Performance System for real-time cognitive functions monitoring and burnout prevention. She combines corporate scale experience with entrepreneurial execution, focusing on building category-defining platform.