plenary Room
Moderated by Ana Maria Montero
Check-in & Breakfast
Institutional welcome
Michele Foletti
Mayor
Città di Lugano
Stefano Rizzi
Director of the Economics Division
Canton TicinoFuelling Collaborative Innovation to create the Lifestyle Innovation Hub of Europe in Lugano
Carlo Terreni
President
DagoràNavigating the Journey: Unveiling the Path from Open Innovation to Tech Disruption in Travel and Leisure
Michele Zilli
Head of Technology Strategy
TUI GroupSupport and funding to fuel growth with innovation: the Dagsmejan story
Catarina Dahlin
Co-founder & CEO
Dagsmejan Ventures AG
Emile Dupont
Knowledge and Technology Team Leader
InnosuisseGenAI disruption in lifestyle retail
Emma Gourdelier
GenAI Commerce Lead EMEA Accenture Song
AccentureCoffee break
CRM + AI + Data + Trust to Serve Growth
Andrea Kocsis
eBusiness Lead Z EUR Confectionery
Nestlé
Jamal El Biyadi
Senior Regional Vice President for Retail, Luxury and Consumer Goods
SalesforceCapital to invest in Lifestyle Innovation
Jelena Tašić Pizzolato
Managing Director
Lifestyle-Tech Competence Center
Michele Raballo
Managing Director
Accenture
Ruth Oberrauch
Vice President
Oberalp
Sebastiano Potenza
Portfolio Executive
Permira Associati SpA
Thomas G. Bata
Founder
Triple BNetworking lunch
green Room
Fashion
Moderated by Ana Maria Montero
Welcome speech
Marzio Grassi
Head Corporate & Real Estate Ticino
UBSNavigating niche frontiers: the innovative launch of a new mountain sports brand
Ruth Oberrauch
Vice President
OberalpThe power of Personalization: driving conversion with creativity with Ochsner Sport (A Dynamic Yield use case powered by Mastercard)
Jan Cahlik
Team Lead Shop Management
Ochsner Sport
Karsten Baltisberger
Director Account Management
Mastercard SwitzerlandWhy content production budgets are skyrocketing and how Digital Content Factory can reverse the trend
Marco Milioli
CMO
Hyphen GroupPioneering GenAI in Fashion Retail – Pinko Brain
Marco Ruffa
Marketing & Digital Transformation Director
PinkoCoffee break
Vibram: From the Carrarmato Sole to Artificial Intelligence
Alessandro Pacetti
Global DTC Director
Vibram GroupUnlocking New Audiences: Luxury Retail Meets Crypto Payment Frontiers
Michaela Beksson
Sales Manager
Coinify
Olga Burfan
Head of Global E-Commerce
Philipp Plein GroupE-Business Reshaped: A Tale of Digital Strategy and Innovation
Raffaele Nardo
Chief Digital Officer
Dsquared2
Salvatore Diana
CTO
SkylabsInnovating with Purpose: Triumph’s Journey of Customer Engagement and Values
Allegra Ziletti
Global Head of Consumer Engagement
Triumphblue Room
Beauty & Wellbeing
Moderated by Alice Farella Monti
Welcome speech by
Luca Bolzani
President
Agire FoundationThe Innovation Game
Gabriele Depta
Global Chief R&D officer
Intercos
Matteo Milani
Chief Procurement Officer
IntercosAccelerating E-commerce Growth: Unveiling the Valmont and Global-e Partnership for Global Expansion
Fabienne Le Tadic
Group Chief Strategy and Compliance Officer
Valmont
Joeri Groenewoud
VP of Sales
Global-eDavines Group’s Journey: pioneering a sustainable and omnichannel path in the beauty industry
Federico Betti
Business Development Leader Alpenite
Arsenalia
Marco Mazzucco
Chief Digital & Innovation Officer
DavinesBuilding Digital Resilience in Asia: How Companies are Adapting to Disruptive Technologies and Changing Consumer Behavior
Luca Buratti
Global Head of eBusiness
AngeliniCoffee break
Mastering Complexity in Luxury Skincare
Arianna Iatrino
Digital CX Manager and Strategist
La Prairie
Christophe Chammartin
Senior Global Digital Product Manager
La PrairieRiding the Wave: Conquering Technical and Strategic Challenges Amidst Hypergrowth
Giulia Biasini
CX & Digital Sales Director
Lobra
Giuseppe Miriello
Digital Director IT, E-Commerce & CRM
MiamoClinique La Prairie transformative journey to Longevity, Health, and Fulfillment
Olga Donica
Head of Innovation, Research and Longevity
Clinique La Prairiepurple Room
Lifestyle & Design
Luxury watchmaking: changing the perceptions of time – reframing legacy values for Millennials and Gen Z
Gennaro Galdo
Client Partner – Digital Products & Services
Merkle
Stéphane Waser
Managing Director
Maurice LacroixArtificial Intelligence and Customer Experience in the Luxury Design Industry
Matteo Bianchini
Chief Digital Officer
Design HoldingMaximizing Retail Growth: Unleashing Dynamic Strategies for Both Online and Offline
Filippo Berto
CEO
BertOA growth story: shifting from a design studio to a tech first design company
Simone Panfilo
CEO
QEEBOOCoffee break
Miloo x Nespresso: circularity on the move
Anna Bory
Co-Founder
Miloo
Irene Balascas
Head of Marketing and Sustainability
NespressoBeyond Automotive: Pininfarina redefines the rules of Design and Architecture
Nicola Girotti
Head of Product Design
PininfarinaLifestyle on wheels: Vespa is riding from Heritage to the Future
Chiara Ugozzoli
Global VP Digital, CRM and Data
Piaggio Groupred Room
Swiss Innovation Hub
Moderated by Eleonora De Canio
Welcome speech
Ugo Boveri
VP Finance International Guess, VP LTCC
Guess EuropeGen Z Strategies in Fashion – Consumer, HR, Digital Dynamics
Annamaria Morena
Digital Experience Director
Bally
Antonella Milano
Talent Acquisition Manager
Guess EuropeJelena Tašić Pizzolato
Managing Director
Lifestyle-Tech Competence Center
Karena Landini
Director, Talent Development Brands and Retail EMEA
VF Corporation, EMEA
Massimo Martini
VP Marketplace – Vans EMEA
VF Corporation, EMEATailoring the future of Lifestyle with AI (Beauty, Fashion, Lifestyle)
Andrew Reid
Commercial Partner Lead
Microsoft Switzerland
Florian Follonier
Senior Cloud Solution Architect
Microsoft SwitzerlandInnovation Booster Fashion & Lifestyle with Gas: Radical Innovation as a driver of growth
Daniele Panato
Community Development Director & IB Director
Dagorà
Nicolas Trentin
Marketing & Communication Manager
Gas Milano 1984Coffee break
Lugano: a growing gateway to academic excellence, skills and global connectivity in a human-scale university city
Elena Marchiori
Digital Innovation and Research Lead
Lugano Living LabWhere innovation meets efficiency: Ticino as a strategic location for talent acquisition and privileged access to markets around the world
Raffaella Tarocco
Operations Director
Hub & Logistics
Victoria Neymann
CEO and Founder of VERDILAB
VRFD SAFashion films within digital fashion communication. The case of Caruso’s The Good Italian
Alice Noris
Researcher
USI – Università della Svizzera Italiana
Lorenzo Cantoni
Professor
USI – Università della Svizzera ItalianaManaging a luxury eyewear company from Lugano
Pietro Poretti
Director of the Economic Promotion Division
Città di Lugano
Rosario Toscano
CEO and Co-Founder
Akoni Group
