Join Dagorà

Agenda 2024

plenary Room

Moderated by Ana Maria Montero

08:00 – 09:00

Check-in & Breakfast

09:00 – 09:20

Institutional welcome

Michele Foletti


Città di Lugano

Stefano Rizzi

Director of the Economics Division

Canton Ticino
09:20 – 09:40

Fuelling Collaborative Innovation to create the Lifestyle Innovation Hub of Europe in Lugano

Carlo Terreni


09:40 – 10:00

Navigating the Journey: Unveiling the Path from Open Innovation to Tech Disruption in Travel and Leisure

Michele Zilli

Head of Technology Strategy

TUI Group
10:00 – 10:20

Support and funding to fuel growth with innovation: the Dagsmejan story

Catarina Dahlin

Co-founder & CEO

Dagsmejan Ventures AG

Emile Dupont

Knowledge and Technology Team Leader

10:20 – 10:40

GenAI disruption in lifestyle retail

Emma Gourdelier

GenAI Commerce Lead EMEA Accenture Song

10:40 – 11:20

Coffee break

11:20 – 11:40

CRM + AI + Data + Trust to Serve Growth

Andrea Kocsis

eBusiness Lead Z EUR Confectionery


Jamal El Biyadi

Senior Regional Vice President for Retail, Luxury and Consumer Goods

11:40 – 12:30

Capital to invest in Lifestyle Innovation

Jelena Tašić Pizzolato

Managing Director

Lifestyle-Tech Competence Center

Michele Raballo

Managing Director


Ruth Oberrauch

Vice President


Sebastiano Potenza

Portfolio Executive

Permira Associati SpA

Thomas G. Bata


Triple B
12:30 – 14:00

Networking lunch

green Room


Moderated by Ana Maria Montero

14:00 – 14:05

Welcome speech

Marzio Grassi

Head Corporate & Real Estate Ticino

14:05 – 14:20

Navigating niche frontiers: the innovative launch of a new mountain sports brand

Ruth Oberrauch

Vice President

14:20 – 14:40

The power of Personalization: driving conversion with creativity with Ochsner Sport (A Dynamic Yield use case powered by Mastercard)

Jan Cahlik

Team Lead Shop Management

Ochsner Sport

Karsten Baltisberger

Director Account Management

Mastercard Switzerland
14:40 – 15:00

Why content production budgets are skyrocketing and how Digital Content Factory can reverse the trend

Marco Milioli


Hyphen Group
15:00 – 15:15

Pioneering GenAI in Fashion Retail – Pinko Brain

Marco Ruffa

Marketing & Digital Transformation Director

15:15 – 15:45

Coffee break

15:45 – 16:00

Vibram: From the Carrarmato Sole to Artificial Intelligence

Alessandro Pacetti

Global DTC Director

Vibram Group
16:00 – 16:20

Unlocking New Audiences: Luxury Retail Meets Crypto Payment Frontiers

Michaela Beksson

Sales Manager


Olga Burfan

Head of Global E-Commerce

Philipp Plein Group
16:20 – 16:40

E-Business Reshaped: A Tale of Digital Strategy and Innovation

Raffaele Nardo

Chief Digital Officer


Salvatore Diana


16:40 – 16:55

Innovating with Purpose: Triumph’s Journey of Customer Engagement and Values

Allegra Ziletti

Global Head of Consumer Engagement


blue Room

Beauty & Wellbeing

Moderated by Alice Farella Monti

14:00 – 14:05

Welcome speech by

Luca Bolzani


Agire Foundation
14:05 – 14:20

The Innovation Game

Gabriele Depta

Global Chief R&D officer


Matteo Milani

Chief Procurement Officer

14:20 – 14:40

Accelerating E-commerce Growth: Unveiling the Valmont and Global-e Partnership for Global Expansion

Fabienne Le Tadic

Group Chief Strategy and Compliance Officer


Joeri Groenewoud

VP of Sales

14:40 – 15:00

Davines Group’s Journey: pioneering a sustainable and omnichannel path in the beauty industry

Federico Betti

Business Development Leader Alpenite


Marco Mazzucco

Chief Digital & Innovation Officer

15:00 – 15:15

Building Digital Resilience in Asia: How Companies are Adapting to Disruptive Technologies and Changing Consumer Behavior

Luca Buratti

Global Head of eBusiness

15:15 – 15:45

Coffee break

15:45 – 16:00

Mastering Complexity in Luxury Skincare

Arianna Iatrino

Digital CX Manager and Strategist

La Prairie

Christophe Chammartin

Senior Global Digital Product Manager

La Prairie
16:00 – 16:20

Riding the Wave: Conquering Technical and Strategic Challenges Amidst Hypergrowth

Giulia Biasini

CX & Digital Sales Director


Giuseppe Miriello

Digital Director IT, E-Commerce & CRM

16:20 – 16:40

Clinique La Prairie transformative journey to Longevity, Health, and Fulfillment

Olga Donica

Head of Innovation, Research and Longevity

Clinique La Prairie

purple Room

Lifestyle & Design

14:00 – 14:20

Luxury watchmaking: changing the perceptions of time – reframing legacy values for Millennials and Gen Z

Gennaro Galdo

Client Partner – Digital Products & Services


Stéphane Waser

Managing Director

Maurice Lacroix
14:20 – 14:40

Artificial Intelligence and Customer Experience in the Luxury Design Industry

Matteo Bianchini

Chief Digital Officer

Design Holding
14:40 – 15:00

Maximizing Retail Growth: Unleashing Dynamic Strategies for Both Online and Offline

Filippo Berto


15:00 – 15:15

A growth story: shifting from a design studio to a tech first design company

Simone Panfilo


15:15 – 15:45

Coffee break

15:45 – 16:00

Miloo x Nespresso: circularity on the move

Anna Bory



Irene Balascas

Head of Marketing and Sustainability

16:00 – 16:20

Beyond Automotive: Pininfarina redefines the rules of Design and Architecture

Nicola Girotti

Head of Product Design

16:20 – 16:40

Lifestyle on wheels: Vespa is riding from Heritage to the Future

Chiara Ugozzoli

Global VP Digital, CRM and Data

Piaggio Group

red Room

Swiss Innovation Hub

Moderated by Eleonora De Canio

14:00 – 14:05

Welcome speech

Ugo Boveri

VP Finance International Guess, VP LTCC

Guess Europe
14:05 – 14:40

Gen Z Strategies in Fashion – Consumer, HR, Digital Dynamics

Annamaria Morena

Digital Experience Director


Antonella Milano

Talent Acquisition Manager

Guess Europe

Jelena Tašić Pizzolato

Managing Director

Lifestyle-Tech Competence Center

Karena Landini

Director, Talent Development Brands and Retail EMEA

VF Corporation, EMEA

Massimo Martini

VP Marketplace – Vans EMEA

VF Corporation, EMEA
14:40 – 15:00

Tailoring the future of Lifestyle with AI (Beauty, Fashion, Lifestyle)

Andrew Reid

Commercial Partner Lead

Microsoft Switzerland

Florian Follonier

Senior Cloud Solution Architect

Microsoft Switzerland
15:00 – 15:15

Innovation Booster Fashion & Lifestyle with Gas: Radical Innovation as a driver of growth

Daniele Panato

Community Development Director & IB Director


Nicolas Trentin

Marketing & Communication Manager

Gas Milano 1984
15:15 – 15:45

Coffee break

15:45 – 16:00

Lugano: a growing gateway to academic excellence, skills and global connectivity in a human-scale university city

Elena Marchiori

Digital Innovation and Research Lead

Lugano Living Lab
16:00 – 16:20

Where innovation meets efficiency: Ticino as a strategic location for talent acquisition and privileged access to markets around the world

Raffaella Tarocco

Operations Director

Hub & Logistics

Victoria Neymann

CEO and Founder of VERDILAB

16:20 – 16:40

Fashion films within digital fashion communication. The case of Caruso’s The Good Italian

Alice Noris


USI – Università della Svizzera Italiana

Lorenzo Cantoni


USI – Università della Svizzera Italiana
16:40 – 16:55

Managing a luxury eyewear company from Lugano

Pietro Poretti

Director of the Economic Promotion Division

Città di Lugano

Rosario Toscano

CEO and Co-Founder

Akoni Group