Draft Agenda – May 19th, 2025 Check-in & Breakfast 08:00 – 09:00 Istitutional Welcome 09:00 – 09:15 Filippo Lombardi Municipal Authority at City of Lugano & President at LTCC-SIP Città di Lugano Stefano Rizzi Economy Division Director Cantone Ticino Beyond the Storm: Turning Turbulent Times into Investment & Innovation Opportunities 09:15 – 09:30 Carlo Terreni President Dagorà Innovation by Design: Business Models Fueling Growth and Profitability 09:30 – 09:50 Joy Bhattacharya Senior Managing Director, Marketing services capability for Europe and Latin America Lead, and UKI Accenture Interactive Lead Accenture Innosuisse – From Vision to Growth: The Power of Innovation at Dimpora 09:50 – 10:10 Anna Beltzung CTO and Co-founder Dimpora AG Emile Dupont Knowledge and Technology Team Leader Innosuisse Aligning Capital and Leadership for Long Term Company Success 10:10 – 10:40 Alessandro Petazzi CEO lastminute.com Carsten Trenz VP Digital EMEA VF Corporation Chiara Venezia Founder & Managing Director Scouting Capital Eleonora Goia Ticino Hub Community Lead Accenture Marco Benasedo CIO & Board Member BOGGI MILANO Rino Castiglione CEO & Co-Founder / President Alpha Square Invest SA / Gas Jeans Milano 1984 Networking Coffee Break 10:40 – 11:00 green Room Rewiring Commerce for Success Moderated by Ana Maria Montero Welcome by UBS 11:00 – 11:10 Gabriele Amadó Head Corporate clients Market Area Sopraceneri UBS Smart Technologies for Retail: from Insights to Action 11:10 – 11:30 Ferruccio Scorti Co-founder and Business Developer Sowre SA Mirko Marcovaldi CIO Percassi Simone Borroni Head of Technology & Innovation BS4 sa (Sowre sa) How Philipp Plein delivers personalised shopping experiences at scale 11:30 – 11:50 Alex Falzetta Enterprise Account Executive Salesforce Olga Burfan Head of Global E-Commerce PHILIPP PLEIN The Digital Transformation Journey of Corneliani 11:50 – 12:10 Giorgio Brandazza CEO Corneliani Marco Milioli CMO Hyphen-Group Stefano Gaudioso Tramonte General Merchandising Manager and Style Director Corneliani Reimagining Customer Experience with AI in Retail 12:10 – 12:30 Claudio Mirti Sr. Advanced Analytics & AI Lead EMEA Microsoft Tine Petric Analytics and AI go-to-market lead, Switzerland Microsoft Networking Lunch 12:30 – 14:00 From Chaos to Calm: Crafting a Unified Backend for Ultimate Efficiency 14:00 – 14:20 Nur Ghossien DC2 IT director Boardriders Rudolf Geiger Director (Central Europe) NewStore Omnichannel Retail Transforming Wholesale for the Next Generation: Digitizing for Tomorrow’s Market 14:20 – 14:40 Andrea Franchi Global Director Digital Wholesale Solutions Adidas From Vision to Execution: Moleskine’s Journey Toward a Global B2B Commerce 14:40 – 15:00 Giacomo Mapelli Global Wholesale Director Moleskine Matia Rosa Regional Sales Manager Tinext Co-innovating with AI: a New Model for Digital Production and Supplier Integration 15:00 – 15:20 Matteo Molon Digital Business & CRM Director OVS Group Riccardo Savarè Managing Director Discovery Reply Networking Coffee Break 15:20 – 15:50 AI in Retail: From Present Innovations to Future Transformations in Omnichannel Commerce 15:50 – 16:10 Valentina Sala Digital & Omnichannel Director Miroglio Fashion Beyond the Tools: Developing a Digital Strategy for Real Business Impact 16:10 – 16:30 Dzenita Hasic Digital PO & People Lead Bestseller Italy Spa Luca Pascucci Digital Sales Innovation Manager Bestseller Italy Spa Crafting the Perfect Click: The Art of E-Merchandising in E-Commerce 16:30 – 16:50 Leticia Duran Ecommerce Senior Manager Canada Goose blue Room Moving Fashion Forward Moderated by Bianca Bonetti Welcome by Ticino Moda 11:00 – 11:10 Ugo Boveri Board Member Ticino Moda & VP Finance International at Guess Navigating the Future: Sailing Through Innovation 11:10 – 11:30 Victor Duran CEO North Sails Apparel How Amplience’s CMS Powers Global Content Management for Luxury Fashion Brand 11:30 – 11:50 Carl Venter AI Growth Expert Amplience Denis Negri Digital Solutions Manager Armani Winning content strategy with agile creative analytics 11:50 – 12:10 Claire Deschamps Chief Marketing Officer ASSOS of Switzerland GmbH Dom Carter Founder & Strategy Director Serotonin From Trend Forecasting to Margin Boost: Philipp Plein’s Journey with Centric Software to Accelerate Time-to-Market and Achieve Sustainability Goals 12:10 – 12:30 Giacomo Viglietta HEAD OF IT PHILIPP PLEIN Massimo Marconi Euromed Geo Leader Centric Software Networking Lunch 12:30 – 14:00 Luxury Without Apologies: Roberto Cavalli x OGAT and the Fashion-on-Demand Revolution 14:00 – 14:20 Paolo Roatta Chairman & CEO Ogat Sergio Azzolari CEO Roberto Cavalli Redefining the Fashion Value Chain: Weaving Tech, Performance and Purpose into Sustainable Transformation 14:20 – 14:40 Francesco Fiore Innovation Manager Monnalisa SPA Gionata Galdenzi Industry lead Fashion & Luxury Retex S.p.A. Matteo Tugliani CEO Monnalisa SPA Unpacking Vinted: How Vinted is Driving through the Power of the Secondhand Market 14:40 – 15:00 Michele Bortolussi Market Planning & Performance Director Vinted Yamamay & Movopack: Sustainability and Innovation. E-Commerce Reusable Packaging 15:00 – 15:20 Alberto Cisco Co-founder, CCO Movopack Riccardo Tangredi CSR Specialist Yamamay Networking Coffee Break 15:20 – 15:50 AI Lab for sustainability and compliance: A feasibility study 15:50 – 16:10 Marco D’Ambros Director of R&D Center CodeLounge USI – Università della Svizzera Italiana Simone Pulzato Business Strategy Principal HUGO BOSS SA Sustainability as Strategy: Turning Costs into Competitive Advantage 16:10 – 16:50 Alexander Holst Managing Director Accenture Davide Corniolo CEO Menghi SpA Franz Bittmann Founder & Co-CEO namuk Luca Canetta Prof. PhD SUPSI-DTI ISTePS-SPS Lab Vera Galarza Global Head of Sustainbility Triumph Axept – Building an Activist Brand in the Trump Era 16:50 – 17:10 Giuseppe Galasso Brand Director AXEPT Matteo Margini CEO & Co-Founder AXEPT purple Room A Beauty-Full Future Moderated by Alice Farella Monti Welcome by Città di Lugano 11:00 – 11:10 Pietro Poretti Economic Development Director Città di Lugano Innovate to Elevate: Enhancing Retailer synergies and Customer Experiences Through Product Innovation 11:10 – 11:30 Vesna Kostadinova Country Manager Italy Make Up For Ever Beauty and Private Equity: can interests meet? How to support the Italian manufacturing industry in preserving its leadership 11:30 – 11:50 Chiara Venezia Founder & Managing Director Scouting Capital Francesca Forfori Strategic operating partner in beauty and luxury design industry Advisor – Francesca Forfori Let’s get personal: Beauty innovation models and marketing approaches powered by AI 11:50 – 12:10 Mette Stannow Managing Director, GenAI for Marketing Lead, EMEA Accenture From Startup to Market Leader: Mastering the Anti-Aging Industry Through an Evolving Media Mix 12:10 – 12:30 Emidio Croce General Manager Filorga Italia Networking Lunch 12:30 – 14:00 Beauty in the Digital Age 14:00 – 14:20 Valentina Pasotti Senior Marketing & Digital Manager Benefit Cosmetics Bayer Breaking Barriers in Women’s Health: CanesMeno App and the Future of Self-Care through digital 14:20 – 14:40 Bożena Nawara-Borek Global Digital Business Acceleration Lead Bayer Consumer Care AG Marta Bukala Head of Digital UK&I Bayer Consumer Care AG Natural Pioneer: Disrupting Skincare, the Clean Way 14:40 – 15:00 Johan Olzon Åkerström Founder Soeder AG Beauty Tech and Fashion: Innovation and Style in the World of Beauty 15:00 – 15:20 Stefano Filipazzi Managing Director ghd Italy & South-East Europe ghd Italy Networking Coffee Break 15:20 – 15:50 From Cart to Heart: Winning the Digital Consumer in Beauty, Health and everyday essentials 15:50 – 16:10 Nicole Schütz Leader Category Management Digitec Galaxus AG Beyond the Mirror: Building & Scaling a Beauty Brand with AI 16:10 – 16:30 Carlo Tafuri CEO D_Lab red Room Beyond Borders: International Trade, Travel Experiences & Swiss Innovation Funds Moderated by Eleonora De Canio Welcome by Switzerland Global Enterprise 11:00 – 11:10 Eleonora De Canio Consultant Southern Switzerland Switzerland Global Enterprise The Customs & Tariffs Roller Coaster: How to plan, navigate and be ready 11:10 – 11:30 Simeon L. Probst Partner PricewaterhouseCoopers AG From Global to Local: Personalizing Customer Engagement with a Centralized Approach 11:30 – 11:50 Michela Vecchiola Vice President Global Customer Engagement Swarovski Global expansion in Fashion & Luxury: the strategic collaboration between Wolford and Deda Stealth to enable growth through technological innovation and Omnichannel Retail 11:50 – 12:10 Andrea Forni Global IT & Digital Director Wolford Luca Tonello CEO Deda Stealth Accelerating Global E-commerce Growth amid Rapid Tariffs Changes: Slowear’s Enhanced Online Strategy 12:10 – 12:30 Mirta Scimionato Regional VP Sales Global-e Sun Lee Head of E-commerce Slowear Networking Lunch 12:30 – 14:00 Building connections that last in Japan & korea: reimagining PR for Wholesale 14:00 – 14:20 Valentina Fornara Communication Manager Gilmar Divisione Industria S.p.A. Fashion & Cultural Tourism: Connecting Creators, Businesses and Destinations 14:20 – 14:40 Lorenzo Cantoni Full Professor & Director of the Institute of Digital Technologies for Communication USI – Università della Svizzera Italiana Dainese: Protection to Dare – From digital to travel experiences to build on loyatly and safety 14:40 – 15:00 Laura Benedettino Global Digital Director Dainese spa Built in Ticino, Scaled for the World: How Parenthood Became My Greatest Innovation Lab 15:00 – 15:20 Alessandro Cereda Ceo – Founder Overtea SA / MiaMily Cecilia Tsai Founder – CMO Overtea SA / MiaMily Networking Coffee Break 15:20 – 15:50 Innovation Booster Fashion & Lifestyle: Sparking Radical Innovation for Impactful Industry Transformations 15:50 – 16:10 Daniele Panato Community Development & IB Director Dagorà Innovation Booster Awarded Case 2024: Integrating GenAI to generate B2B business Offers to Leads or Clients 16:10 – 16:30 Alessandro Luini Digital Specialist Tucano International SA Reto Hofstetter Professor of Executive Education and Marketing University of St. Gallen