Draft Agenda – May 19th, 2025

green Room

Rewiring Commerce for Success

Moderated by Ana Maria Montero

How Philipp Plein delivers personalised shopping experiences at scale

11:30 – 11:50

Networking Lunch

12:30 – 14:00

From Chaos to Calm: Crafting a Unified Backend for Ultimate Efficiency

14:00 – 14:20

Transforming Wholesale for the Next Generation: Digitizing for Tomorrow’s Market

14:20 – 14:40

From Vision to Execution: Moleskine’s Journey Toward a Global B2B Commerce

14:40 – 15:00

Co-innovating with AI: a New Model for Digital Production and Supplier Integration

15:00 – 15:20

Networking Coffee Break

15:20 – 15:50

AI in Retail: From Present Innovations to Future Transformations in Omnichannel Commerce

15:50 – 16:10

Beyond the Tools: Developing a Digital Strategy for Real Business Impact

16:10 – 16:30

Crafting the Perfect Click: The Art of E-Merchandising in E-Commerce

16:30 – 16:50

blue Room

Moving Fashion Forward

Moderated by Bianca Bonetti

Navigating the Future: Sailing Through Innovation

11:10 – 11:30

How Amplience’s CMS Powers Global Content Management for Luxury Fashion Brand

11:30 – 11:50

From Trend Forecasting to Margin Boost: Philipp Plein’s Journey with Centric Software to Accelerate Time-to-Market and Achieve Sustainability Goals

12:10 – 12:30

Networking Lunch

12:30 – 14:00

Luxury Without Apologies: Roberto Cavalli x OGAT and the Fashion-on-Demand Revolution

14:00 – 14:20

Redefining the Fashion Value Chain: Weaving Tech, Performance and Purpose into Sustainable Transformation

14:20 – 14:40

Unpacking Vinted: How Vinted is Driving through the Power of the Secondhand Market 

14:40 – 15:00

Yamamay & Movopack: Sustainability and Innovation. E-Commerce Reusable Packaging

15:00 – 15:20

Networking Coffee Break

15:20 – 15:50

Axept – Building an Activist Brand in the Trump Era

16:50 – 17:10

purple Room

A Beauty-Full Future

Moderated by Alice Farella Monti

Welcome by Città di Lugano

11:00 – 11:10

Innovate to Elevate: Enhancing Retailer synergies and Customer Experiences Through Product Innovation

11:10 – 11:30

Beauty and Private Equity: can interests meet? How to support the Italian manufacturing industry in preserving its leadership

11:30 – 11:50

Let’s get personal: Beauty innovation models and marketing approaches powered by AI

11:50 – 12:10

From Startup to Market Leader: Mastering the Anti-Aging Industry Through an Evolving Media Mix

12:10 – 12:30

Networking Lunch

12:30 – 14:00

Bayer Breaking Barriers in Women’s Health: CanesMeno App and the Future of Self-Care through digital

14:20 – 14:40

Natural Pioneer: Disrupting Skincare, the Clean Way

14:40 – 15:00

Beauty Tech and Fashion: Innovation and Style in the World of Beauty

15:00 – 15:20

Networking Coffee Break

15:20 – 15:50

From Cart to Heart: Winning the Digital Consumer in Beauty, Health and everyday essentials

15:50 – 16:10

Beyond the Mirror: Building & Scaling a Beauty Brand with AI

16:10 – 16:30

red Room

Beyond Borders: International Trade, Travel Experiences & Swiss Innovation Funds

Moderated by Eleonora De Canio

Welcome by Switzerland Global Enterprise

11:00 – 11:10

The Customs & Tariffs Roller Coaster: How to plan, navigate and be ready

11:10 – 11:30

From Global to Local: Personalizing Customer Engagement with a Centralized Approach

11:30 – 11:50

Global expansion in Fashion & Luxury: the strategic collaboration between Wolford and Deda Stealth to enable growth through technological innovation and Omnichannel Retail

11:50 – 12:10

Accelerating Global E-commerce Growth amid Rapid Tariffs Changes: Slowear’s Enhanced Online Strategy

12:10 – 12:30

Networking Lunch

12:30 – 14:00

Building connections that last in Japan & korea: reimagining PR for Wholesale

14:00 – 14:20

Dainese: Protection to Dare – From digital to travel experiences to build on loyatly and safety

14:40 – 15:00

Built in Ticino, Scaled for the World: How Parenthood Became My Greatest Innovation Lab

15:00 – 15:20

Networking Coffee Break

15:20 – 15:50

Innovation Booster Fashion & Lifestyle: Sparking Radical Innovation for Impactful Industry Transformations

15:50 – 16:10

Innovation Booster Awarded Case 2024: Integrating GenAI to generate B2B business Offers to Leads or Clients

16:10 – 16:30