10+ years of experience managing international & local on-line sales, now engaged from more than 5 years to the digital expansion of Nespresso in Switzerland. My wide range of experience covers digital commerce, on-line direct to consumers sales, covering complete customers journey from acquiring traffic, optimizing CX, personalization & conversion, including logistic, payment solutions and customer service management. I have worked for the following companies: Nestlé Nespresso, Mondelez and Richemont.