Valentina Visconti Prasca joined YOOX NET-A-PORTER as Managing Director of YOOX in 2021.

Valentina leads the YOOX team across all departments including marketing, communications, buying, merchandising, retail and 8 by YOOX, the online store’s private label. She is leading the business transformation toward the hybrid model 1P/3P thanks to the launch of YOOX Marketplace in 2021.

Following a five-year career at Bain & Company and almost 10 years in the digital fashion industry at Privalia and Veepee (then known as vente-privee) as Country Manager, Valentina was most recently Business Development Director at a publishing company and Co-Founder and Managing Director of a subscription business start-up. Valentina graduated from Università Bocconi (Italy) with a Bachelor of Business Administration in Management Consulting.