Martina Dalla Vecchia
Prof. Martina Dalla Vecchia is a lecturer in eCommerce, Digital Marketing and Social Media at the University of Applied Sciences Northwestern Switzerland FHNW. Since 2000, she has been leading certificate courses on web shopso and online marketing. Other courses focus on: Marketing Automation, Data Driven Marketing, Digital Sales, Cybersecurity and Digital Leadership. Current lectures and coaching projects concern business networking strategies, social selling, social recruiting and employer branding.