Nesem Ertan has worked for over 12 years as a creative strategist in Paris (Agencies : Publicis Group, Betc Digital, Media Figaro, MRM, Passage Piéton – Brands : Nestlé, L’Oréal, Louis Vuitton, Simplon, Leroy Merlin, Opel, Groupe Pierre Fabre…) and joined the digital marketing and communication agency Vanksen (part of Datawords Group) in Luxembourg in 2021. Her core expertise : consumer and audience insights, brand content, branding, copywriting, concept development and design facilitation.