Nicola joined Pininfarina in 2017 after working for Lego – Concept Lab (Italy), Decathlon – Artengo (France), Cisco – Consumer Business and Motorola Solutions (Denmark). With over twenty years of experience, Nicola covers a wide range of activities from the initial research for defining the product requirements and customer needs to the final development and go to market. Nicola leads a multicultural and multifunctional team, with the goal of growing Pininfarina’s Product Design division by defining remarkable user experience and by delivering beautiful and emotional products to market.