I’m a performance-oriented professional with a proven track record in planning, executing, and optimizing online marketing initiatives, I specialize in digital marketing and communication. I kicked off my career in the Press world with Ecoluxe London, a pioneering digital platform in the UK sustainable fashion scene. Ecoluxe was at the forefront of discussing sustainable fashion, anticipating the current focus on a ‘green’ vision for the textile industry. Our goal at Ecoluxe was to guide businesses and customers through this subject via events, partnerships, and blogging.
Subsequently, during a significant role in New York City at Zamperla Group, a global leader in Amusement and Hospitality, I had the chance to refine effective online communication strategies. This included utilizing virtual reality and augmented reality, even during the challenges posed by the COVID-19 era, turning potential threats into opportunities for Zamperla’s business development.
At BDF Industries, I collaborated with renowned fragrance designers, introducing BDF products to the market in innovative ways. This involved orchestrating immersive events to convey BDF’s exceptional manufacturing prowess to designers, marking a transformative approach in engaging the fragrance packaging industry.