With nearly 15 years of extensive experience in Marketing and Digital, Valentina Pasotti began her career in the FMCG sector (Bolton Group), alternating roles in Marketing and Trade Marketing. In 2014, she transitioned to the Beauty industry, first as Group Brand Manager for Deborah Group and later at Coty as Group Brand Manager for Italy & Greece. At Coty, she managed a makeup brand and served as Project Leader for the launch of two new brands in the Italian market: Sally Hansen and Bourjois. For the past six years, she has held the role of Senior Marketing & Digital Manager for a leading Luxury Cosmetics brand. Valentina has participated as a Guest Speaker at various national and international events on Digital Marketing and Women Empowerment, as well as delivering lectures in academic settings. She took the stage at TedX Asiago in September 2023 with a speech on female empowerment titled “Break the Bias.”