With two decades of rich experience in digital client experience and user-centric strategies, she embarked on her career in human-computer interaction research, showcasing her findings at prestigious international conferences. Driven by a passion for skincare, she transitioned to her current role at La Prairie, a renowned luxury skincare house based in Switzerland. As a Senior Global Product Manager and Digital Experience Strategist, she orchestrates the implementation of digital strategies across various channels, while also pioneering the development of innovative digital solutions tailored to the discerning needs of Ultra High Net Worth Individuals. She possesses extensive expertise in client research, adept at deciphering client profiles and delineating their needs and expectations in the digital realm. She also honed her expertise as the Head of Client Experience at Max Mara Fashion Group, overseeing the user experience for a diverse portfolio of nine brands spanning mass-market to high-end fashion. In her previous capacity as the Head of User Experience and Omnichannel Strategy at Keros, she led groundbreaking initiatives for fashion powerhouses, seamlessly integrating online and offline experiences