Join Dagorà Register

Irene Balascas

Irene Balascas

Head of Marketing and Sustainability

Irene started in Danone Italy in 2023 in various marketing & sales roles, and joined Nestlé Global Headquarters in 2010 leading the global innovation program. In 2014 she joined Nescafé Dolce Gusto Headquarters as Global Marketing and Communication lead, and afterwards became Global Brand Director on Nescafé Premium. Irene joined Nespresso Switzerland as Head of Sustainability in 2021, where she lead the launch of the home compostable capsules, B-corp certification and other key initiatives. She was also in charge of business development for the German-speaking Switzerland. As of 2023, Irene expanded her scope to cover both marketing and sustainability within Nespresso Switzerland.